Campaign Testing

Many of our clients are familiar with testing with either Direct Response campaigns.  Testing on the internet consists of:

• Creative (banners, pops, email, textlinks)

• Vendors (networks, individual sites, email lists, etc.)

• Price points for the Internet 

• Campaign types, CPM, CPC (Cost per Click) Co-registrations, CPL (Cost Per Leads)

• Campaign pricing.

As with any testing, a budget needs to be determined.  At Center for Direct Marketing, we recommend a minimum of $5,000 for ad spending on the Internet.  Yeah, you are reading that right - only $5,000!  

Where else can you reach 1 million potential consumers for an average of $1.00 per thousand - or less?

Center for Direct Marketing will develop the strategy, bid it out, negotiate the rates, place the media and consult with your on interpreting the results.

Send us an email: jan@dmcenter.com and we can get started.