jan@dmcenter.com                                360-437-5092                             www.dmcenter.com

Center for Direct Marketing (CDM), founded in 1999 and evolved from the accountability of direct response television, is a performance-based marketing services company with a variety of clients who seek customers in both business-to-business and business-to-consumer sectors.  The partners, each with over 20 years each in traditional and direct response advertising, added Internet services to its clients’ campaigns over a year ago.

CDM Services:  Traffic acquisition, Coregistration, Permission email, Affiliate program management and Search engine optimization.

Our clients’ Internet offers range from CPM to CPC and CPA for traffic acquisition (banner advertising) as well as permission emailings.  We place 70 offers for over 25 clients with well-known names like Columbia House, Chase, AT&T, DirecTV, eBay, Doubleday, and Discover.  We also help sites such as MyFree, Milesource, NetFlip and GroupLotto to get more visitors.  We recommend, outsource and may supervise search engine optimization, ecatalog, shopping and auction services based on client budgets and parameters.

For traffic and permission services, we generally take 15% commission.  Our clients may give us a gross amount and we present the offer to vendors (internet publishers and email companies) at a net amount for their acceptance.   

By 2002, affiliate programs will make up 25% of ecommerce sales according to Jupiter.  CDM has experience running affiliate program for Term Life Insurance, SocialNet, Zixmail and Earthsports, among others. 

We manage client affiliate programs with strategic affiliate development, ongoing competitive analysis and recommendations to increase ROI, as well as a high level of responsiveness and development of programs for the best-performing affiliates. 

We have developed affiliate programs from scratch to help develop the details of what will appear at the site.  We recommend methods to gain greater and faster activation, as well as to incentivize best-performing affiliates.   

Our affiliate program management is designed to take the burden off clients with our proactive approach.  We work to develop a variety of options to incent sites to post client ads and to reward the best performers.  With these programs in place, we can kick into high gear quickly.  Our reporting is weekly, unless otherwise requested.  Analysis and affiliate response is ongoing. 

Our clients hold the agreements directly with the vendors.  We forward insertion orders and credit applications for signature by the client.  This process also speeds up payment to the vendors by 30 days, which they like.  Our general agreement includes a mutual non-disclosure so you can feel comfortable in sharing private information.  

Affiliate program management is fee-based and we’re glad to develop a performance element for hitting pre-selected goals.  Our process is to ask a number of questions to get a sense of client goals and put a proposal together outlining timetables, estimated ROI and costs for review.

I hope this gives you a good idea of our services.  Please feel free to check out our web site for more information.   

Sincerely,

Jan Carroza

Jan Carroza
Center for Direct Marketing
P.O. Box 1425
Port Hadlock, WA 98339
jan@dmcenter.com
www.dmcenter.com